Giorgio Armani S.P.A. is an Italian fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyeywear, cosmetics and home interiors. Armani best described his approach to fashion as follows: “I was the first to soften the image of men, and harden the image of women. I dressed men in women’s fabrics, and stole from men what women wanted and needed”.