The brand was born in 1995 in Carpi, the center of the Italian textile industry, where the creators grew up.
Their creative philosophy revolves around the enhancement of natural femininity and the beauty of every woman.
The brand is popular among celebrities and they are often spotted on various day events, sports events flaunting their pair of Carrera eyewear. Celebrities like Paris Hilton, Madonna etc. are seen wearing Carrera sunglasses.
They are faithful to their most authentic tradition and to an Italian style that becomes the expression of elegance and confidence, class and seduction.